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Yet another perspective on e-Commerce in India

There is no gainsaying the fact that the e-commerce market in India is growing at a frenetic pace, a boundless excitement with new ideas and, it seems, a bottomless supply of VC funds. The Foreign Direct Investment (FDI) rules – Indian government does not allow FDI in online retail companies that own inventory and sell directly to consumers – has compelled the largest companies such as Flipkart, Snapdeal and even Amazon in India to pivot to a marketplace (connecting sellers to end consumers) model.