The USA film industry popularly known as ‘Hollywood’ has gloriously ruled the world cinema for years. Since 1920s this industry has been a world leader in generating maximum revenues per year. However, in recent years a shift in the world-cinema is posing increasing challenges for Hollywood to retain its lead position, especially due to the continuously growing industries like that of China and Russia. According to PwC’s Global Entertainment and Media Outlook 2016-2020, China is expected to beat the box office revenues of the US by 2020, by reaching a gross revenue of $15.1 billion as compared to that of the US as $11 billion.
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