The 2010-11 Second season will be kicked off on Wednesday October 13th from 11:45 am to 12:45 pm with a look at TURKEY, featuring Professor Atilla Yaprak of Wayne State U., who will explore the competitive advantages of Turkish firms, the strategies they use to "go global," and how their rise is affecting the strategy and performance of Western firms.
Dr. Attila Yaprak is a Professor of Marketing and International Business at Wayne State University. He holds BS and MBA degrees from Indiana University and a PhD degree from Georgia State University. He has served as the Executive Secretary of the Academy of International Business, as the Associate Editor for International Business at the Journal of Business Research, and as the Associate Dean for Research at Wayne State University’s School of Business.
His research interests focus on international business strategy, cross-national consumer behavior, and marketing in emerging economies. His work has appeared in the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Business Research, Journal of World Business, Journal of Political Psychology, Management International Review, International Marketing Review, European Journal of Marketing, International Journal of Conflict Management, and International Business Review. He has also contributed to the Handbook of Research in International Marketing, Advances in International Marketing, and Product and Country Images. Cases and chapters authored by him have appeared in International Marketing textbooks and publications of the World Trade Organization. He is a co-author of Conducting Market Research for International Business (2009).
Dr. Yaprak teaches the doctoral seminars in Marketing Theory and International Business at Wayne State, and has taught in similar seminars and MBA and undergraduate courses at the University of Michigan, Michigan State University, Universidad Autonoma de Barcelona (Spain), Ecole Management de Lyon (France), Ludvig Maximillien University (Germany), Sabanci University (Turkey), Jianxi College of International Trade (China), Lviv Institute of Management (Ukraine), and the Philippine Trade Training Center (Philippines). He will be teaching at the University of Oulu (Finland) in 2010. A recipient of the Academy of Marketing Science’s Outstanding Marketing Teacher Award (2007) and Wayne State University President’s Award for Excellence in Teaching (1992), he has co-led seminars on international marketing at the Universities of South Carolina, Memphis, and Windsor. A frequent panel member of the US Department of Education’s funding competitions, including the prestigious CIBER program; he has also evaluated funding proposals for the Social Sciences and Humanities Research Council of Canada, and the Israeli Science Foundation. He has received funding from the National Science Foundation, US Department of Education, and the US Small Business Administration. His consulting work and executive education teaching has taken him to Thailand, Nepal, Philippines, and Turkey.