With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.
Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the Diaspora in driving investment and development.
Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. Mahajan is author or editor of nine books including his recent books on the developing countries, The 86% Solution and Africa Rising. He is one of the world’s most widely cited researchers in business and economics and has been invited by more than 100 universities and research institutions worldwide for research presentations. He has consulted with Fortune 500 companies and delivered executive development programs globally.