The central premise underlying this global virtual seminar is that being present in China and India is not the same thing as getting China and India right.
Most CEOs and their senior colleagues are well aware that the world’s economic center of gravity is shifting from the developed to the emerging economies, in particular China and India. Notwithstanding this general awareness, very few truly grasp the magnitude and pace of change and the multi-faceted nature of the new reality. Some of the most common mistakes include: viewing China and India solely from the lens of off-shoring and cost reduction, building marketing strategies that are centered around just the rich cities and the top 5-10 percent of the population, naiveté regarding the choice of local partners, and treating these two countries as peripheral rather than core to the company’s global strategy.
Putting in place the right strategies, as outlined in this webinar, is crucial to leveraging these economies for global advantage.
Dr. Anil K Gupta is the author of over seventy papers and four books: Getting China and India Right, The Quest for Global Dominance, Smart Globalization, and Global Strategy and Organization. He is the Ralph J. Tyser Professor of Strategy and Organization at the Robert H. Smith School of Business, The University of Maryland at College Park.
Haiyan Wang is Managing Partner of China India Institute. She is the co-author of two books: Getting China and India Right and The Quest for Global Dominance-2nd Edition. Her opinion pieces have appeared in top international media such as The Wall Street Journal, The Economic Times, China Daily, and The Times of India.