Dr. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University. Prior to his present position, he was on the faculty of the University of Southern California, where he founded the Center for Telecommunications Management, the University of Illinois, Columbia University and the Massachusetts Institute of Technology. Dr. Sheth is an expert on geopolitical realignment of nations, global competitiveness and strategic vision for global enterprises.
Dr. Sheth has worked for numerous industries and companies in the U.S, Europe and Asia, both as an advisor and as a seminar leader. His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, and Whirlpool. He has given more than 5,000 presentations in at least twenty countries. He is also on the Board of Directors of several public companies, including Norstan and Wipro Limited.
A prolific author, Dr. Sheth coauthored a textbook with Banwari Mittal, Customer Behavior. In 2000, Dr. Sheth and Andrew Sobel published a best seller, Clients for Life and in 2001, the book Value Space, coauthored with Banwari Mittal, was published. Another book, The Rule of Three, was coauthored with Dr. Rajendra Sisodia and published in 2002. In 2007, Dr. Sheth published The Self-Destructive Habits of Good Companies... And How to Break Them. Dr. Sheth's most recent book from 2008, Chindia Rising, is now available in the United States.
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