Dr. Jagdish (Jag) N. Sheth

Dr. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University. Prior to his present position, he was on the faculty of the University of Southern California, where he founded the Center for Telecommunications Management, the University of Illinois, Columbia University and the Massachusetts Institute of Technology. Dr. Sheth is an expert on geopolitical realignment of nations, global competitiveness and strategic vision for global enterprises.

Dr. Sheth has worked for numerous industries and companies in the U.S, Europe and Asia, both as an advisor and as a seminar leader. His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, and Whirlpool. He has given more than 5,000 presentations in at least twenty countries. He is also on the Board of Directors of several public companies, including Norstan and Wipro Limited.

A prolific author, Dr. Sheth coauthored a textbook with Banwari Mittal, Customer Behavior. In 2000, Dr. Sheth and Andrew Sobel published a best seller, Clients for Life and in 2001, the book Value Space, coauthored with Banwari Mittal, was published. His latest book, The Rule of Three, coauthored with Dr. Rajendra Sisodia, was published in 2002. In 2007, Dr. Sheth published The Self-Destructive Habits of Good Companies... And How to Break Them.

In addition to those appearances listed on ICA Institute's Events page, the following are some of Dr. Sheth's recent activities:

Dr. Sheth returned in May from visits to Dubai and India. In Dubai, Dr. Sheth presented the Commencement Speech for a unique MBA and executive MBA program for Indian students at the S.P. Jain Center of Management. He also presented the seminar "Chindia... is it just a tremor or more? Compelling perspectives for CEOs," a discussion of the impact of the rise of China and India in global economic and geopolitical power.

While in India, Dr. Sheth and his book The Self-Destructive Habits of Good Companies... and How to Break Them , were the subject of a three part documentary series produced by CNBC India called "Lessons in Excellence" that aired in July. Also during his stay, several Indian news organizations interviewed Dr. Sheth on the leadership of India's growing corporate sector. He observed that Indian firms need more non-Indian diversity and need to take foreign competition more seriously. He also expressed his concern that Indian firms will become too arrogant because of current growth patterns.